Neev began with a deep love for children and a simple wish to create something truly gentle, safe, and natural for them. As someone who has always adored kids, I wanted to make everyday clothing that would be soft on their skin, kind to the planet, and thoughtfully made. I found myself drawn to natural fabrics like aloe vera, milk, and lotus, and I realised that comfort doesn’t have to come at the cost of sustainability. These fabrics are biodegradable, low impact and recyclable, they are super soft on the baby skin. Every piece in the Neev collection is designed with care, inspired by the innocence of childhood and the purity of nature. We try our best to source responsibly and do not include any form of plastic or harmful substances in our trims and packaging.
It’s more than just clothing, it's a foundation rooted in love, comfort, and conscious choices for our little ones and our planet.
From One Mother’s Need to Many Mothers’ Trust
Neev was born out of the simplest instinct — a mother’s need to protect.
When I became a mom, I searched everywhere for clothes that were truly gentle on my baby’s skin. To my surprise, most options were either synthetic, filled with scratchy tags, or simply not breathable enough for delicate newborns. If I couldn’t find something as soft as my touch… I decided I’d have to create it.
That’s how Neev began, not as a business, but as a mother’s mission.
I started experimenting with natural, skin-loving fabrics like aloe vera, milk and lotus fibres, choosing only materials that were safe, breathable and kind to the planet.
What started as a small effort to clothe my own child has now grown into a brand trusted by mothers across India and the UAE, and slowly spreading to homes across the globe one baby at a time.
Even today, every piece at Neev is designed the way I would dress my own child simple, comfortable, toxin-free and fuss-free. Clothes that children can live in, not just wear. Clothes that let little ones crawl, jump, eat, drool and dream in peace.
Neev may have started at my dining table, but mothers everywhere have turned it into something far bigger.
And this is just the beginning.
— Suruchi
